By Koto
Quick Verdict
Short answer: Canmake Creamy Touch Liner is the standout. We ranked 5 Japanese eyeliners that are popular on @cosme and actually shippable to the US via Amazon. Stock status varies by item and is noted individually below.
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At a Glance
| Rank | Product | Best For | Amazon |
|---|---|---|---|
| #1 | Canmake Creamy Touch Liner (Canmake) | Best budget everyday liner | Check price on Amazon → |
| #2 | LoveLiner Pencil Eyeliner (msh) | Best for mature or sensitive lids | Check price on Amazon → |
| #3 | Heroine Make Smooth Liquid Eyeliner (Isehan) | Best for oily or hooded eyes | Check price on Amazon → |
| #4 | Cezanne Double Eyelid Eyeliner (Cezanne) | Best for natural tear-trough shading | Check price on Amazon → |
| #5 | Majolica Majorca Line Expander (Shiseido) | Best colored liner for cool undertones | Check price on Amazon → |
Methodology
We started with @cosme’s (Japan’s largest beauty review platform) popularity ranking for eyeliners, filtered to Japanese brands with an active Amazon US listing. Full methodology →
This month’s top picks across all categories →
Missing a favorite? Cult liners like Flowfushi’s Mote Liner and D-UP’s liquid liners aren’t on this list. Every pick has to clear two bars: a high spot on @cosme’s eyeliner ranking as of August 3, 2026, and an Amazon US listing for the same Japanese product. A well-known product drops out when it ranks below these picks on @cosme, or when the version sold on Amazon US isn’t the one ranked in Japan.
#1. Canmake Creamy Touch Liner (Canmake)
Buying note: Sold through a third-party Amazon storefront rather than an official Canmake US store, so double-check the seller line before you buy.
@cosme rank: #1 in Eyeliner (overall)
Pros
- Cheap And Reliable — Reviewers who have tried other liners keep returning to this one for easy application and staying power at a low price, which fits anyone who wants a dependable daily liner without spending much.
- Easy Glide — The creamy formula glides on with more control than a liquid, and one reviewer calls it a dupe for a pricier Hourglass pencil, so it suits beginners or anyone moving off liquid liner.
Cons
- Needs Setting — A gel pencil like this wants a dusting of setting powder for full all-day wear, so it is not a one-step fix if you sweat a lot.
- Thick Tip — The tip runs a bit wide for a sharp wing and can snap under hard pressure, so precise wing work is a stretch.
Koto’s take: This is the liner Japanese reviewers reach for when nothing else needs to happen at the register. It glides on right and holds its color, and that’s why it’s sat at the top of this category for years.
Where to buy: Check price on Amazon
#2. LoveLiner Pencil Eyeliner (msh)
Buying note: This is msh’s LoveLiner pencil formula, a different SKU from the liquid R5 version ranked on @cosme.
@cosme rank: #2 in Eyeliner (overall, liquid R5 version)
Pros
- Steady Line — On the brand’s liquid version, reviewers who fight a shaky hand call the line unusually stable and easy to control.
- Gentle On Lids — It glides on with light pressure and no tug, even on mature or sensitive eyelids, which helps older users or anyone whose lids irritate.
Cons
- Fine Tip Wobble — Some reviewers find an ultra-fine tip like this harder to steady than a standard liquid brush, so it asks for a sure hand.
- Fades On Oily Lids — A few buyers saw the color fade over a full day, much like other pencils they had tried, so all-day hold on oily lids is not a given.
Koto’s take: LoveLiner earned its @cosme reputation on the liquid version’s precision, and this pencil carries the same soft-glide approach. It’s a fair substitute if you want the brand’s take on fine lines without hunting down the exact Japan SKU.
Where to buy: Check price on Amazon
#3. Heroine Make Smooth Liquid Eyeliner (Isehan)
@cosme rank: #5 in Eyeliner (overall, Prime Liquid Eyeliner Rich Keep)
Pros
- Survives Humidity — Reviewers keep naming it the liner that gets through a hot, humid Japanese summer without smudging into the crease, which suits hooded or monolid eyes that smudge along the shadow line.
- No Raccoon Eyes — Several US reviewers with oily lids say the smudging under their eyes stopped after moving off Western brands, so it earns a look in humid climates or after other smudge-proof claims have failed you.
Cons
- Hard To Remove — The waterproof formula holds on, so it takes an oil-based remover rather than a quick wipe.
- Glossy Finish — One reviewer had flaking after a gym session and another disliked the shiny “vinyl” look on application, so the finish and the workout hold will not suit every taste or every routine.
Koto’s take: The Japanese standard for a liquid liner is “doesn’t move until you take it off on purpose,” and this is one of the few options sold on Amazon US that clears that bar for hooded and oily lids.
Where to buy: Check price on Amazon
#4. Cezanne Double Eyelid Eyeliner (Cezanne)
@cosme rank: #6 in Eyeliner (overall)
Pros
- Realistic Shadow — Reviewers pick out the muted greige and pink shades for making a real-looking shadow instead of an obvious drawn-on line, which fits natural tear-trough or double-eyelid definition rather than bold looks.
- Blends In — Reviewers say it melts into the skin tone well enough for tear-trough shading without reading as makeup.
Cons
- Fades In Sweat — Built sheer rather than densely pigmented, it can fade under heavy sweat, so a hot-weather all-day test is not its strength.
- Picks Up Product — One reviewer saw the liquid tip collect foundation and glitter through the day, which dulls the color, so plan a touch-up over a full-coverage base.
Koto’s take: This isn’t trying to be a bold liner, and that’s the point. It’s the closest thing on this list to invisible definition, which is why it keeps winning “shadow makeup” awards in Japan.
Where to buy: Check price on Amazon
#5. Majolica Majorca Line Expander (Shiseido)
Buying note: Sold through a third-party Amazon storefront rather than an official Shiseido US store.
@cosme rank: #15 in Eyeliner (overall)
Pros
- Cool-Toned Shades — Reviewers single out the pink-grey and brown shades as flattering on cool, blue undertones and easy to blend with eyeshadow and blush.
- Long Wear — Reviewers report smooth application and long wear even in the shades beyond basic black or brown.
Cons
- Shade Matching — A couple of reviewers moved from black to brown because black clashed with their hair color, so picking the right shade matters more here than with a plain black liner.
- Thin US Reviews — The Amazon US review base for this listing is still small, so weigh US wear reports with some caution until more buyers post.
Koto’s take: If you want a colored liner rather than another black one, this is the shade range Japanese reviewers reach for. It’s less about drama and more about matching your existing makeup.
Where to buy: Check price on Amazon
How to choose Japanese eyeliners
Choose by your lids first. Oily or hooded lids need a liner that sets and stays, while dry or sensitive lids do better with a soft pencil.
- Oily or hooded eyes: Heroine Make Smooth Liquid Eyeliner is built to hold through humidity and creases.
- Mature or sensitive lids: LoveLiner Pencil Eyeliner glides without tugging on delicate skin.
- Everyday wear on a budget: Canmake Creamy Touch Liner is the easy daily pencil.
Know the two jobs. Japanese eyeliners split into definition liners and shading liners. Cezanne’s Double Eyelid Eyeliner is the second kind: a soft brown for drawing a natural crease or under-eye shadow, not a bold wing.
Plan the removal. Long-wear liquid liners often need an oil cleanser or a dedicated eye makeup remover. If you only wash with foam, a pencil is the easier choice.
Try color by undertone. Colored liners read differently on warm and cool skin. Majolica Majorca Line Expander leans toward cool undertones.
FAQ
Is the LoveLiner sold on Amazon the same product ranked on @cosme? Not exactly. @cosme’s #2 ranking is for LoveLiner’s liquid R5 formula, while the version currently listed on Amazon US is the brand’s pencil eyeliner. Both are made by msh under the LoveLiner name, but if you specifically want the liquid R5, you’ll need to look for a Japan-based retailer or import seller.
Will these hold up in humid US summers the way they do in Japan? Reviews suggest yes for the liquid formulas built for Japan’s humid summers, like Heroine Make. US reviewers with oily or hooded lids report similar smudge resistance. Sheerer shadow-liners like Cezanne aren’t designed for maximum staying power, so expect more touch-ups in heat.
Are these official US listings, or imports? Several of these, including Canmake and Majolica Majorca, are sold through third-party Amazon storefronts rather than an official brand US store, which is common for Japanese drugstore cosmetics that don’t have a dedicated US retail arm. Check the seller name on the product page before you buy if that matters to you.
What is the most popular eyeliner in Japan?
Canmake Creamy Touch Liner is #1 on @cosme’s eyeliner ranking as of August 3, 2026, and msh’s LoveLiner is #2. The LoveLiner sold on Amazon US is the pencil, while @cosme ranks the liquid version.
How do I remove long-wear Japanese eyeliner?
Use a cleansing oil or a dedicated eye makeup remover, and hold it on the closed lid for a few seconds before wiping gently. Rubbing hard is what irritates the lid, so let the remover do the work.
More Japanese picks
- Best Japanese eyebrow makeup on Amazon US
- Best Japanese makeup removers on Amazon US
- Best Japanese pressed powder on Amazon US
Rankings based on @cosme as of August 3, 2026. Product details on Amazon change often, so check the listing (size, seller, version) before you buy.