By Koto
Quick Verdict
Short answer: Anessa Perfect UV Skincare Milk is the standout. We ranked three Japanese sunscreens that are popular in Japan and actually shippable to the US via Amazon.
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At a Glance
| Rank | Product | Price | Status | Best For | Buy |
|---|---|---|---|---|---|
| #1 | Anessa Perfect UV Skincare Milk (Anessa) | $35.99 | ✅ In Stock | Beach and pool days that need real water resistance | Buy on Amazon → |
| #2 | by365 Powdery UV Cream, Tone-Up (Narisup Up) | $28.80 | ✅ In Stock | Mattifying daily wear under makeup | Buy on Amazon → |
| #3 | by365 Powdery UV Gel (Narisup Up) | $28.80 | ✅ In Stock | Clear, scent-free protection for hands and arms | Buy on Amazon → |
Methodology
We started with @cosme’s (Japan’s largest beauty review platform) popularity ranking for sunscreens, filtered to Japanese brands with an active Amazon US listing. Full methodology →
#1. Anessa Perfect UV Skincare Milk (Anessa)
Amazon US status (as of July 14, 2026): ✅ In Stock — $35.99 (Amazon’s listing is labeled a 2022-model import; Japan’s current release is the 2024 “NA” version of the same product line)
@cosme rank: #10 in Sunscreens (Face)
Pros
- From @cosme reviews: Dries down completely matte and doesn’t leave a white cast on skin or stain dark clothing → good for anyone who wants beach or pool protection without the chalky look
- From Amazon US reviews: Multiple buyers call it their “holy grail” for water and sweat resistance, and describe it absorbing quickly without stickiness → good for swimmers and anyone spending long hours outdoors
Cons
- From @cosme reviews: It’s a two-layer formula that separates in the bottle, so it needs a thorough shake before every use, and requires a proper body wash rather than a quick rinse to fully remove → a hassle for anyone who wants a low-maintenance routine
- From Amazon US reviews: The English-language reviews skew toward general praise with little detail on how it performs on very dry skin → worth patch-testing if that’s you
Koto’s take: Japanese reviewers reach for Anessa specifically because it survives an actual ocean or pool day, not just a walk to the train station — that’s a higher bar than most “water-resistant” claims on US shelves.
Where to buy: Buy on Amazon
#2. by365 Powdery UV Cream, Tone-Up (Narisup Up)
Amazon US status: ✅ In Stock — $28.80 (sold by a Japan-import specialist seller; the same listing also offers “No Color” and Gel format options)
@cosme rank: #14 in Sunscreens (Face)
Pros
- From @cosme reviews: Reviewers consistently describe it as non-drying and non-sticky despite the mattifying “powdery” finish, and several say it blurs pores enough to skip a separate primer → good for combination or oily skin that wants one less step
- From Amazon US reviews: Still too new on Amazon for a meaningful English review base — its lone rating so far is five stars, but treat that as a single data point, not a track record
Cons
- From @cosme reviews: The powdery finish takes a bit of technique to blend evenly, and reviewers who use it only for light daily wear say it’s hard to judge how much real sun protection they’re actually getting → less appealing if you want a foolproof, no-effort application
- From Amazon US reviews: Same thin review base as above, so there’s no documented pattern of Amazon-side complaints yet
Koto’s take: This sits at the budget end of Japanese sun care, and it’s popular in Japan precisely because it doesn’t force a choice between price and finish the way a lot of drugstore sunscreens do.
Where to buy: Buy on Amazon
#3. by365 Powdery UV Gel (Narisup Up)
Amazon US status: ✅ In Stock — $28.80 (same import listing as the Tone-Up Cream above, sold as the “Gel Type” variant)
@cosme rank: #27 in Sunscreens (Face)
Pros
- From @cosme reviews: Reviewers specifically buy it for hands and arms because it dries clear and doesn’t leave white marks on bag straps or dark clothing, and several mention it has no sunscreen smell → good for anyone who’s avoided sunscreen because of the scent
- From Amazon US reviews: Same limited data as the Cream above — one listing, still building a review base
Cons
- From @cosme reviews: At least one reviewer with acne-prone skin reported breakouts, so it isn’t a guaranteed fit for reactive skin → worth patch-testing if you’re breakout-prone
- From Amazon US reviews: Not enough English reviews yet to identify a pattern
Koto’s take: The gel format is what Japanese reviewers reach for when they want a sunscreen that genuinely disappears — no scent, no cast, no residue on clothes. That’s a narrower promise than “skincare in a sunscreen,” but it’s one this actually keeps.
Where to buy: Buy on Amazon
FAQ
Is this the same formula sold in Japan?
For the Anessa Milk, the Amazon listing is labeled a 2022-model import, while Japan’s current shelf version is the 2024 “NA” release of the same line — same core formula family, minor yearly update. The by365 Cream and Gel are current Japan-market stock sold through a Japan-import specialist seller.
Will these ship to the US, and how long does it take?
Yes, but since these are import listings rather than direct US retail from Anessa or Kose, delivery windows can run longer than a typical Prime item. Check the listed delivery estimate on each product page before ordering if you need it by a specific date.
Do I need a different SPF number than what I’d buy in the US?
No — SPF works the same way on the label. PA++++ is a UVA-specific rating used across Japan and much of Asia that US sunscreens don’t carry, so if you’re matching for maximum protection, just look for SPF50+ and PA++++ together, which all three products here have.
Prices and stock status verified as of July 14, 2026, from Amazon.com with a US delivery address. Amazon inventory changes frequently — always confirm current price and availability before purchase.